The War Begins Off-Screen: Hrithik Roshan and Jr NTR's Billboard Banter Sets Stage for 'War 2'

A playful billboard war between Hrithik Roshan and Jr NTR has ignited excitement ahead of their much-awaited spy thriller War 2, releasing on August 14, 2025.

Highlights:

• Hrithik sends a ‘Naatu Naatu’-themed billboard truck to Jr NTR’s home.
• Jr NTR responds with his own cheeky billboard at Hrithik’s residence.
• War 2 is part of YRF Spy Universe, directed by Ayan Mukerji.
• The film is 2 hours, 53 minutes long with a U/A certificate.
• Also stars Kiara Advani and sets the stage for Alpha starring Alia Bhatt.

The battle lines are drawn — and it’s all in good fun. The off-screen “war” between War 2 co-stars Hrithik Roshan and Jr NTR has already begun, thanks to a cheeky promotional stunt that’s gone viral.

Hrithik Roshan kicked things off by sending a mobile billboard to Jr NTR’s house. The billboard, playfully referencing the Oscar-winning song, read:
“Naatu Naatu as much as you want but I am winning this war.”

Jr NTR, who makes his Bollywood debut with War 2, responded by sharing the photo on Instagram with the caption:
“Nice return gift @hrithikroshan sir. But this is not the end! The War begins for real on 14th August. See you then!”

Keeping the fun alive, Jr NTR sent a billboard of his own to Hrithik’s Mumbai residence, which read:
“Ghungroo toot jaayenge par hum se yeh war jeet nahi paaoge.”
This witty back-and-forth has delighted fans and amplified the anticipation around the high-octane action drama.

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Directed by Ayan Mukerji and produced by YRF, War 2 is the latest entry in the ambitious YRF Spy Universe. It features Hrithik reprising his role as Kabir, while Jr NTR plays a mysterious rival spy named Nataraj. The film, certified U/A by the CBFC, runs for 2 hours and 53 minutes and promises an intense blend of espionage, grit, and grandeur.

Actress Kiara Advani joins the cast in a pivotal role. The film also teases connections to the upcoming YRF film Alpha, led by Alia Bhatt, though her cameo in War 2 remains unconfirmed.

The teaser offers glimpses of a gritty face-off between Kabir and Nataraj, blending intense action and mind games. With the billboard battle already setting the tone, fans are more eager than ever to witness this cinematic showdown unfold on August 14, 2025.