Morrisons Christmas advert shows the importance of farming - Labour must pay attention

The Morrisons Christmas advert for 2025 has launched and I think everyone involved in the Labour Party needs to see it. In just 90 seconds, it manages to do what the government has largely failed to do - celebrate the skill, dedication, and hard work of Britain's farmers and food makers.

The advert takes you on a journey through the seasons, showcasing a farmer cheerfully shouting "Merry Christmas" to a dog walker in the summer, a fisherman's boat glowing with Christmas lights in the sunshine, and a tractor decked out in fairy lights at Halloween. The voiceover sums it up perfectly: "At Morrisons, we've been growing, making, baking and crafting for your Christmas all year long."

The advert concludes with the silhouette of Father Christmas knocking at a front door, who turns out to be a Morrison's delivery driver arriving with a festive shop.

It's a simple, joyful tribute to British farmers, bakers, fishermen, and delivery drivers, celebrating the tireless work that ensures customers have everything they need for the big day.

At the same time, it highlights Morrisons' year-round commitment to fresh, local, and seasonal produce which makes the festive season so special. And yet, the reality these same farmers face under the current government is far less festive.

From next April, farmers who were previously exempt from inheritance tax will face a 20% rate on combined agricultural and business property worth over £1 million.

In July, it was revealed that more than 6,000 agricultural, fishing, and forestry businesses had closed during Labour's first year in office, the highest figure since quarterly records began in 2017.

While the Conservatives have pledged to reverse the changes if they win the next election, treasury ministers have doubled down on the decision to bring farms into inheritance tax next year.

Watching this advert, it's impossible not to feel a sense of frustration. Anyone can see that it is clear that the people behind our food deserve recognition and support, not higher taxes.

If Labour wants to understand the backbone of British Christmas, this 90-second advert is a good place to start.